Business Goals:  Bay Alarm Medical wants to provide a digital solution. People sometimes forget to wear medical devices. Also, some people have immobile (in-home cellular) devices, and when they are far away from the device, they are unable to communicate with the medical device.

  • A digital platform provides an alternative solution to connect to the call center during an emergency
  • Emergency contacts are better informed of emergencies and they have a platform to communicate with each other
  • Bay Alarm Medical wants to make subscribers value and trust their service more, so users would feel less reluctant to use their service

Bay Alarm Medical's singular mission has been to protect the most important things in life – family, health, and independence.

First Challenge; analyzing the current flow

We can not just jump to the personas or design an app, first things first. We need to understand the current flow, that's why I introduced you to the business first. Bay Alarm Medical’s website has very good information about their products with “How-It-Works” videos, customer testimonials and customer survey data - they even have a blog.  Let me show you the current process. 

Next step was understanding personas. During the research, we found that elderly population was not the only target customers (interesting point). Medical devices are also for people who have medical conditions.

                                This sketch shows how is the current process and how our digital solution can fit in it. 

                               This sketch shows how is the current process and how our digital solution can fit in it. 

Another challenging aspect we had to consider was that we did not want the user of Bay Medical Alert to replace the device with our solution, but our goal was to help them extend the utility

Give subscribers other alternative solutions to call help and for their caretakers get more updates from the digital platform. It was very important for us to understand where our digital solution could fit in the current process.

We continued our business analysis with comparative analysis. In many cases, we found that the information in the website was mostly marketing or advertising oriented. It wasn't related to the products itself, and It did not represent the real users or experience. Because of that, we couldn't compare the product directly with other companies. 

  • But, we compared pricing, activation fee, product usage, response time, billing and customer service. So, we decided that it would not give us any important information to create a digital solution. 

We also decided to move on with organizing the information using affinity mapping and letting out our ideas to define our problem statement and users pain points. It helped us for preparation user research and user surveys.

Another difficulty was that we couldn't find elderly (65+ year-old) people to interview and survey. It was very hard for us in the beginning to find those who actually used the device. After searching, networking and asking people, we were able to interview people who have a lot of relevant experiences. 


“Feeling vulnerable is uncomfortable.” - Ruth Rhymaun, 52 years old, caretaker also user

I don’t think I am old enough to use the device yet.” - Margaret Lee, 94 years old, user

“I wouldn’t wear a medical device, if I was old!” Cathy, caretaker
"If they are independent then they don't want to ask for help." - Andrew Butter, caretaker

Who are personas?

We interviewed elderly people, their caretakers, elderly volunteer organization’s social service workers and people who had been in an accident and injured. All of these stories helped us to understand personas, the psychology behind asking for “help” and when and in what circumstances they would be less reluctant to ask for help.  

After our interviews, surveys, competitive analyses, and secondary research, with the personas that we had created based on user research we created the user flow. We used affinity mapping method to lay our qualitative data we gathered through research, to see gather our key insights.

  • We come up with three different groups of persona. They acted as guides on how to design, what not to design. 

MoSCoW Method

After that, our main action was “Prioritization” of features which helped us to narrow down our scope and focus.

We created a list of “Must Have”, “Should Have” and “Could Have” features and decided to only work on must and should have features given the time and scope constraints of this project.

Based on the prioritization, we started to create user flows and sketched our first version of the prototype. During the design process, we designed from Fatima's perspective. We designed a paper prototype then began testing with users. It was hard for us to find users who were close to our personas. 

 Users Flow

Users Flow

 1st version of our design decision. 

1st version of our design decision. 


User testing gave us feedback and opportunity to understand the most important features. 

After several user testings, we decided to turn the low fidelity paper prototype into high fidelity wireframes and then interactive prototype.

Were we successful? Yes ! We designed an app which has two different interfaces, for patients and emergency contacts. The app is able to quickly inform emergency contacts about patient's health situation during the emergencies. For patients, we provide them with an alternative way to call for help when they need, so wherever they are they will feel safe and independent.

How could I measure success? How could I know whether we were successful? The answer was more user testing and interviews. I went to Atria Hillsdale which was an assisted living facility. I met with Teresa, a manager at Atria Hillsdale, and explained her the project. I did a round of user testing and observed her reactions. She understood the user flow and without hesitation, she completed the user task.

What I learned;

- Users don't want to “ask for help“, but after they trust a person or the service, they are comfortable and willing to use the service.
- They value their independence.
- They don't want to accept being old. It’s also wrong to think that elderly people won’t embrace the technology. 

Future Vision

  • We'd like to make medical devices more aesthetically pleasing, because users like looking good, and feeling prettier. But for this project, we were only asked to provide a digital platform. Seniors will become healthier, safer, and even cooler than their grandkids!
  • During an emergency, we'd like to send a notification to emergency contacts, so that they can react faster. 
  • The Apple Watch is able to track and follow patient's heart rate and other vital health data. It also can support automatic fall detection and location tracking. 
  • Live Monitoring, when the emergency contact gets the notification. We can stream real-time video to their smartphone and they can see what’s happening during the emergency and talk with the patient.
 display Medical ID card

display Medical ID card

  • We also want to use the iPhone's lock screen to display the medical card for emergency responders such as paramedic, police or firefighters.  The whole idea of Medical ID is to make the information quick and easy to find for those helping you in an emergency.